Nick Wallen
The multi-billion dollar cosmetics industry said it couldn’t be done, but two stunning ‘eureka’ insights by Nick ‘achieved the impossible’ and changed the natural skin care industry forever.
“Our vision was to create a new range of skin micobiome enhancing products, but the only way to do this was to insist on 100% natural.
We are here to clean up the industry and put an end to the deceit, one step at a time.”
Having worked at some of the United Kingdom’s leading semiconductor and food research centres and with a background in chemistry, microelectronics and IT, Manchester University graduate Nick Wallen co-created JooMo to answer the paradox of why there’s a skin allergy epidemic raging across the wealthy developed world.
His research led him to the disturbing conclusion that chemicals in everyday cosmetics could be a primary cause. These ingredients altered the skin’s natural ecosystem, and even so-called ‘natural’ cosmetics contained these dangerous additives.
Determined to clean up the industry, Nick invented, JooMo, the world’s first ever 100% natural and preservative free face wash. JooMo’s cutting edge skin bacteria technology restores the skin’s natural biodiversity, enabling the skin to heal itself.
Ahead of his time, Nick has been researching the little-studied subject of the Skin Microbiome since 2011, with JooMo aiming high as the ‘first company to move the science of the gut to the skin’. His aim is to revolutionise the industry into an honest, research-driven and health-giving one, and says currently, it is ‘a skin-damaging, dishonestly labelled one not backed up by science’.
“Why, with an ever increasingly wealthy and well-connected society, is there a rapid increase in problem skin?”
Nick was born in Ely and lived in many different places in Britain and Germany during his childhood, due to his father being a doctor with the RAF.
A passionate sportsman and school cricket and football captain, Nick studied at Manchester University before going on to work at some of the UK’s leading semiconductor and food research centres.
By going one step further in the cosmetics industry than anyone ever before, Nick has carried on with the “Wallen” family’s history of success:
– his father was an eminent doctor and Olympic standard decathlete.
– his Trinidadian grandfather was a GP, film actor, banjolele player (he taught George Formby!) and played cricket for Scotland.
– his maternal grandfather was a Daily Express journalist and author of numerous books.
– his grandmother was a RADA trained stage actress and highly successful business-woman, owning a hotel on The Strand next to Charing Cross station.